Hedia Zadeh is a marketer with a love for fitness, personal growth, and all things psychology. With 6 years of experience in marketing, she’s recently turned her focus towards building her own brand (particularly on LinkedIn) – sharing what she’s learning and what it takes to step onto the stage.
Hi,
I'm a Corporate Gen Z that wears multiple hats.
Brand Manager. Creative Strategist. Researcher. Business Analyst.
91M+ campaign impressions. 13x subscription uplift, 10M+ views, zero paid spend. 2 new commercial verticals launched.
I build brands that connect, move numbers and open commercial doors. At Golootlo I've driven growth campaigns, contributed to mixed-method consumer and merchant research across app, POS and loyalty product builds (GCX and GRX), with National Bank of Pakistan secured as the first institutional partner.
I've worked in advertising agencies and in-house across Fintech, FMCG, Lifestyle and Tech in Pakistan and UAE.
Named Top 10 Voice Shaping Branding & Storytelling Across Asia.
I turn content into visibility, authority and commercial opportunity.
I’m a Personal Brand & Social Strategist specialising in LinkedIn, content strategy, audience growth, founder brands and creator-led marketing.
Over the last few years, I’ve worked across 90+ founders, leaders and brands, helping turn business goals into content strategies that actually make people pay attention - and then do something with that attention.
That might mean building a founder into a recognisable voice in their industry. Creating a social strategy that grows the right audience. Turning expertise into content people trust. Or helping a brand become more relevant, memorable and commercially valuable online.
A few numbers I’m proud of:
• 10M+ impressions across brand and founder channels
• 160K impressions + 2K followers generated during a founder brand launch
• 28,000%+ increase in impressions through founder positioning and content strategy
• 224% TikTok follower growth and 67% engagement growth for a freelance client
• 20+ businesses managed simultaneously
• 90+ founders, leaders and brands supported
My experience spans B2B and B2C across recruitment, technology, finance, life sciences, professional services, beauty, wellness and lifestyle.
But the thing I’m most interested in sits underneath all of those industries:
Why do people pay attention?
Why do they trust certain voices?
What makes them remember a brand?
And how do you turn that attention into something commercially useful?
That’s the space I work in.
I’m especially interested in personal branding, founder-led marketing, social psychology, creator marketing and the relationship between content, community and conversion.
I also have first-hand experience in the creator economy, which means I look at content from both sides: as a strategist building brands and as a creator understanding what actually makes people stop, engage, trust and buy.
The common thread through all of it?
Making people care - then giving that attention somewhere valuable to go.