Watching From the Audience For a long time, I watched other people on the stage – confident, established, owning their sh*t – while I stayed firmly in the audience. Life had thrown a few curveballs, and imposter syndrome loved to narrate the aftermath. The voice in my head was saying:
The truth most are unaware of I’m going to be honest, and this might sting a little. I’ve worked with enough early-stage SaaS founders and have interacted with a handful to spot the pattern within the first conversation. They’ve got a product, a vision, maybe a working prototype. But no
We tend to talk about visibility and personal branding as though it’s superficial – something adjacent to the “real work” of building a business or career. It’s often framed as optional, aesthetic, even self-absorbed. But when you zoom out and look at how value is actually created and priced in
Some people don’t see the value of social media. To them, it’s just posting a few Canva graphics and something will directly equate to a sale…right? You post something, put a link in the caption, no one clicks, no one buys. So the conclusion is it doesn’t work. And once
The Internet’s Favourite Lie What used to feel straightforward, how people searched, clicked, and made decisions online, now feels fragmented, unpredictable, and sometimes completely opaque. So we default to a simpler explanation: We say things are “dead.” SEO is dead, blogging is dead, search engines are dead, clicks are dead,